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Thursday, April 1, 2010
ESPNsoccernet: March 31, 3:02 PM UK
Brazil home kit 2010

Mark Lomas

Rating: There are few shirts that can claim quite as iconic a status as the yellow jersey of the Brazil national team. The shirt conjures up memories of the best players in the world and indelible moments of World Cup history. Pele, Rivelino, Jairzinho, Carlos Alberto, Romario, Bebeto, Roberto Carlos, Ronaldo, Rivaldo, Ronaldinho, Kaka - some of the greatest to have ever graced a football pitch - have worn the shirt with pride for the Seleção, all playing their part in guiding Brazil to a record five World Cup triumphs. The 2010 version has recently been released and the traditional yellow and green colours remain, though this is undoubtedly the most technologically advanced and environmentally friendly kit ever produced. The Brazil home shirts (and all of Nike's World Cup kits) are created from discarded plastic bottles from Japanese and Taiwanese landfill sites. Nike's fabric supplier melts down the bottles to produce new yarn that is ultimately converted to fabric for the jerseys - a truly impressive display of recycling. Obviously just wearing a new shirt or boots can't immediately guarantee you will become a better player, but in my first outing I scored eight five-a-side goals - clearly I was inspired by sporting the famous canary jersey. The shirt is unbelievably light and the dri-fit textured fabric reduces cling and the potentially heavy effect of sweat and moisture. With rain a possibility in South Africa's World Cup winter, these little design elements become crucial. The laser-perforated holes maximise airflow for faster cooling and there are other little touches, in addition to the sustainability factor, such as the words nascido para jogar futebol - born to play football - embroidered on each Brazil shirt as a reminder of the country's rich football history. Players in South Africa this summer will also be taking advantage of Pro Combat kit, including Slider and Impact shorts for added protection against light impact and abrasion, along with a therma Mock that protects players' necks against harsh conditions. Combining new technology with a strong emphasis on football heritage, Brazil's new 2010 home kit and all other Nike kits appearing at the World Cup are truly cutting-edge jerseys, fit for the greatest football show on earth in 2010.

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