Liverpool manager Brendan Rodgers has described Luis Suarez's admission of diving as "unacceptable'' and said the Uruguayan forward would be "dealt with internally".
• Blog: Tempest in a teacup
• Pulis calls for 'cheating' crackdown
• Macintosh: Suarez paints target on back
Suarez has gained a reputation as a player who will go further than many other players to gain an advantage on the field since coming to the Premier League in January 2011, and has been accused of simulation on several occasions.
The Uruguay international admitted this week that he 'invented' a foul during a match with Stoke last year, and his manager Brendan Rodgers has stated that the player could now be subject to club disciplinary procedures.
"I've seen the comments late last night and this morning and I think it's wrong," he told a press conference. "Certainly from our perspective it is unacceptable. It will be dealt with internally so there are no issues there. It's [diving] not something we advocate here.
"There's nobody bigger than the club and the club's image and our ethics are correct. For us it's an internal thing and I've spoken to Luis about it. Luis has been totally understanding and knows where I am coming from as the manager of the club. This is a big club, which is bigger than anyone and whatever people say is out there and goes around the world. What was said was wrong and is not acceptable. He takes that and we move on."
When asked whether it would make it difficult to deal with future questions over Suarez's diving, and whether Rodgers would defend his player, the manager was bullish.
"It makes it straightforward," he added. "I've always approached things openly and honestly in how I have seen it and I think there has been many occasions when he has not had the rewards for that.
"It doesn't help him, it doesn't help the team, but the key thing for me is that it's not about Luis Suarez it's about the team. We have a brilliant group of players here and anything that is detrimental to that is something I don't take too lightly. That is something I feel has affected that, and that was the clear message, so we'll deal with it in house and we'll be fine."
Suarez had told Fox Sports in Argentina that he had "invented" a foul against Stoke, but that his reputation was exploited by the media.
"I don't listen all the nonsense some people say about me," he said. "I'm accused of cheating here. People say I throw myself all the time inside the box.
"Let's see: they said that when we played against Stoke, for instance, and in that case they were right. I invented a foul because we were drawing 1-1 against Stoke and I wanted to win.
"Sometimes on the pitch I say to myself: 'What have I done?' But the name of Suarez sells papers."