Henning Berg has set his sights on promotion to the Premier League after being unveiled as the new Blackburn manager.
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Berg returned to Ewood Park, where he spent two successful spells as a player, as the successor to Steve Kean, and he wants to take the club, currently fifth in the Championship, back into the top flight at the first attempt.
"We want to win promotion," the 43-year-old said. "That is our goal. That is our only ambition. Whether it is straight up or via the play-offs, it doesn't matter. I am happy with the club. I feel it is going in the right direction we have a good chance of going back to the Premier League."
Berg, who also spent three seasons at Manchester United, was a Premier League winner with Rovers in 1995 and captained them in the League Cup final win over Tottenham in 2002.
"I have had some great memories of my time as a player," he added. "It is always a great feeling driving into the town again. It is different coming back as a manager but a challenge I really look forward to."
The former Lyn Oslo and Lillestrom manager is willing to find a place on his backroom staff for Eric Black, Kean's former assistant and the man who has been in temporary charge during Rovers' month-long search for a coach.
"I think he has done well as a caretaker," Berg added. "It would be foolish for me to come in and to make a lot of changes before I know everyone personally. I will assess and see if we can work together. Hopefully we can. At the moment, I am looking at everything with open eyes."
Rovers managing director Derek Shaw said: "There were some excellent candidates for this job. When we spent two hours with Henning we were very confident we found the right man."