Kick It Out are set to launch the biggest ever survey of fans and players opinions as they step up their bid to tackle racism and discrimination in football.
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The survey is targeting the reporting of abusive behaviour and enforcement in grounds and combatting abusive behaviour on social media. It comes at a time when racism in football is high on the agenda, with incidents involving Luis Suarez and John Terry still fresh in the memory while England Under-21 players were allegedly abused during the Euro 2013 Championship qualifier in Serbia on Tuesday night.
But Lord Herman Ouseley, chair of Kick It Out, is keen to focus on the positive progress that has been made in recent times, as well as highlighting how much more work there is still to be done.
"At a time when discrimination is high up the football agenda, it is easy for fans and players to forget the great strides made over the last 20 years in helping to eradicate it," Ouseley said.
"But there is still a long way to go. We are launching this important dialogue with football fans to help set out how we move forward to achieve a zero tolerance approach to discrimination in all its forms, at all levels of the game.
"The One Game, One Community weeks of action provide a focal point for everyone connected to football, from supporters to players, to stand up against discrimination in all its forms."
Footballers' thoughts will be canvassed in the season-long survey, something that has been welcomed by Professional Footballers' Association chairman Clarke Carlisle, who said: "The responsible majority of fans in this country are on board with stamping out discrimination and want more to be done.
"They are a powerful voice in football and this survey gives them a chance to have their say. We want to make sure we tackle the tiny minority for whom the healthy rivalries and passion that make the game great tip over into unacceptable prejudice and hatred."
Information from the Press Association was used in this report.