Blackburn Rovers' owners believe manager Steve Kean has lost the dressing room and expected better performances after their huge investment in the summer.
• Kean future looking uncertain
Kean is on the brink of being sacked after Friday's 2-1 defeat to Middlesbrough. It was Rovers' first defeat of the Championship season and they sit second but Venky's believe results have been flattering.
The Indian family who own Rovers are also unhappy with the unrest at Ewood Park, which they realise will continue as long as the unpopular Kean remains in charge.
Supporters called for Kean's sacking again during the Boro game while gates have dropped to their lowest level for 19 years.
The club are concerned that several thousand fans are staying away because of Kean and the club's inability to attract a shirt sponsor this season has also been attributed to the Scot.
Venky's watched the Middlesbrough game on television in India and brothers Venkatesh and Balaji Rao were present at three of Rovers' first six league games.
The Rao brothers are thought to been in favour of Kean's sacking before but their sister, Mrs Anuradha Desai, continued to back the 44-year-old. Now it seems that Kean has lost her support.
After cutting costs last season, they have spent more than £15 million on transfer fees and millions more in wages in recruiting players like £8 million club record buy Jordan Rhodes, Nuno Gomes, Danny Murphy, Dickson Etuhu, Leon Best and Colin Kazim-Richards.
After replacing Sam Allardyce, Kean oversaw relegation from the Premier League last season when Blackburn's 11-year stay in the top flight ended ignominiously.