Brendan Rodgers has said success is more important than style as he looks ahead to his first season in charge of Liverpool.
Rodgers and his Swansea side won widespread acclaim for their passing game last season, finishing 11th in the Premier League after being promoted in the play-offs.
The Northern Irishman, who made the switch to Anfield in May, said his new club would be "in the business of winning - but hopefully we can entertain along the way."
"The way I want to play here is the Liverpool way," he told Liverpool's official website. "The history and tradition of this club has been about offensive football, attacking football - but always with discipline.
"The game will be based around what Liverpool are about, which is control, dominating games with the ball, working very hard when you haven't got the ball and keeping the game as simple as possible.
"Of course I'll bring in a certain philosophy which I'm attached to, but the principles of your game are based around the players.
"For me, the best thing about the game - other than scoring goals - is having the football, and that'll be the idea and the fundamentals we'll work on, but they are playing ultimately to win."
The 39-year-old stressed: "It doesn't matter if it's tiki-taka football or possession football - the supporters, and all of us, want winning football. That's what the philosophy will be about."
Meanwhile, Alberto Aquilani's agent has said Rodgers will decide whether the Italian midfielder has a future at Anfield.
Aquilani, who is under contract until 2014, spent last season on loan at AC Milan after failing to break in to the first team picture on Merseyside.
Franco Zavaglia told the Italian station Radio Mana Mana: "The new Liverpool coach will decide Alberto's fate. We will have to wait and see what he thinks about the player and whether Alberto will be of any use to the Reds.
"He would be happy to stay at Liverpool if he was given the right opportunities."
Aquilani, 27, joined Liverpool from Roma for £20 million in 2009.