PFA chief executive Gordon Taylor has told ESPNsoccernet that the players' union will back a 'watch your language' initiative and crack down on players' social media indiscretions as part of a new wave of measures to improve the game's image.
With players reporting back for pre-season training this week, the Premier League clubs will meet up with the PFA in high level get-togethers in Manchester and London on Thursday to discuss a new ground-breaking campaign for the start of the 2010-11 season.
Taylor told ESPNsoccernet in an exclusive interview: "With the players back in training, we are meeting up with the Premier League clubs in London and Manchester on Thursday to work out a new measure to improve the image of the game.
"We are all keen on respecting the referees and for players to be acutely aware of the comments they make on social networking outlets which are open to public gaze and therefore to the media.
"We are also keen for players to be mindful to watch their language. Of course, we are also aware that we are dealing with the factory floor but we don't want players swearing at referees or into the cameras.
"We need to make better use of captains, as we need to eliminate a few aspects that we know have to be addressed. We will be talking about new ideas, and to focus them for the start of the new season.
"I am confident that new technology will eventually become the fabric of the game, and I feel that will be helpful to what we all want to achieve."
Manchester United striker Wayne Rooney was caught swearing into the camera against West Ham in April for which he was charged by the Football Association, whilst several players have fallen foul of the FA for posting barbed messages on Twitter.