Uruguay want to use "people power" to revive their World Cup chances in Wednesday's qualifier against Colombia and are flogging tickets at two for the price of one in a bid to pack out the 60,000-capacity Centenario stadium.
Uruguay's hopes were severly dented on Saturday by Peru, who themselves have lost all hopes of qualifying but still upset the visiting Uruguayans 1-0 in Lima to leave them in seventh place in the South American group.
"We're going to try to convince people (to come)... In these difficult times we have to all be together," Uruguayan Football Association (AUF) president Sebastian Bauza told a local radio station.
The top four qualify automatically for the 2010 finals in South Africa. The fifth-placed team, at present Colombia, go into a two-leg playoff with the CONCACAF's fourth-placed team.