England striker Darren Bent was celebrating his long-awaited move from Tottenham to Sunderland after admitting the club had made him feel wanted again.
The Black Cats have been chasing Bent for several weeks and last night completed an initial £10m switch - potentially rising to £16.5m over the course of his four-year contract at the Stadium of Light.
Bent showed his frustration at the protracted nature of the deal last week with a profane rant on his Twitter page, for which he later apologised, but is now ready to start life in the on Wearside with a smile on his face.
Bent told the club's official website: "It seems like it's taken a long old time to come around, but now it's finally here I'm delighted. I'm feeling relief more than anything as it's been dragging on for two or three weeks and it was beginning to get a bit frustrating.
"But I'm here now and I'm looking forward to starting the season with Sunderland. The club made a real play to get me; they made me feel wanted and that meant a lot to me.
"I know how passionate the fans are and how much they love football - it's fantastic. There's definitely a lot of potential here as the stadium and the training ground are second to none.''
The 25-year-old, who was leading scorer at White Hart Lane last season with 17, added: "There are no targets, but if I can score as many as last year and maybe a few more I'll be delighted.
"The first thing I've got to do is earn my place because we've some fantastic strikers here. Obviously I know Fraizer [Campbell] from last year, while big Kenwyne [Jones] and David Healy are here as well.
"But I've come here to play football. If I can work hard and produce the goods there should be no problem. I'm a goalscorer and I don't think that will change.''
Bruce, meanwhile, is delighted with his fourth acquisition of the summer.
"He has 50 goals in 100 Premier League starts and that speaks volumes about why we are bringing him to the club,'' said Bruce. "He's something different - he's got pace, power, he's young, he's English and he gets goals.''
Bruce is now poised to turn his attention to right-back Lucas Neill who is a free agent following the expiry of his contract at West Ham.
"It's a bit preliminary to say the least, but we've had a little conversation to see where Lucas is at,'' Bruce told Sky Sports News. "He's another player who is experienced, has played in the Premier League and is on a free transfer, so that's the attraction.
"We'll see where he is, where his mind is at and go from there.''