record shirt deal

Man Utd announce new shirt deal with Aon

June 3, 2009
By Soccernet staff

Manchester United have announced that they have reached a significant sponsorship agreement with Aon Corporation, the world's leading risk advisor and human capital consultant, to take effect from the start of the 2010-11 season.

GettyImagesDavid Gill: The United chief exec.

Terms of the deal were not announced, but it is believed to be the most lucrative shirt sponsorship deal in football: a £20m per season, four-year partnership.

Announcing the deal, Manchester United chief executive David Gill said, "We are delighted to be entering such an important relationship with a company of the stature of Aon and to have its logo adorn our shirts from the start of the 2010-11 season.

"We look forward to being closely aligned with the world leader in risk management, a firm which shares our values and is an exciting partner for Manchester United. Today's announcement clearly strengthens our position as one of the biggest clubs in world football."

"It is a unique opportunity when two leaders in their respective fields can come together in a partnership such as the one we are announcing today," added Greg Case, president and chief executive officer of Aon.

"Manchester United has one of the most recognised sports brands in the world. David and his team are all about winning and about excellence; the same holds true for the Aon team. We play to win in our business, and that is why we believe this partnership will create tremendous benefits for both organisations worldwide.

"While we are delighted that our brand will be showcased to the over 330m fans of Manchester United as well as the countless followers of football worldwide, we also are extremely excited about the opportunity to maximise the value of this partnership globally."

United have been scouring the globe for a new sponsorship deal since their current sponsors, AIG, the American insurance company, announced it would not be renewing its £14m-a-year deal when it expires at the end of the 2009-10 season.

Old Trafford officials have held negotiations with several global companies about replacing AIG in recent months, including Sahara, the Indian financial services corporation, and Saudi Telecom.