Mark Hughes has told old team-mate Roy Keane he is not the only one with a fierce hunger to succeed as a manager.
After his surprise appointment as Ipswich manager, Keane fingered Hughes as one of the former Manchester United players who have supposedly made a success of being a boss but in fact could not claim such an accolade as they have not won anything.
Manchester City's last chance of silverware this term disappeared with their UEFA Cup exit to Hamburg. Yet Hughes does not view the campaign as a failure.
And he feels the observations were just an example of Keane shooting from the hip without necessarily giving a great deal of thought to the substance of his words.
''Roy is just making a statement,'' smiled Hughes. ''The media are very glad he is back on the scene because he is good value. I don't think many managers who get appointed to a mid-table Championship team could make the impact Roy has.
''It is a compliment to him and the personality he has. He has taken on a big task there, just as I have here. It is about driving our clubs forward.''
In any case, Hughes does not feel achievement can be measured solely in terms of trophies.
Including Europe, only four are on offer each season. And, even for a club of City's wealth, the title is somewhat unrealistic.
''Success is relative,'' said Hughes. ''With limited resources, maybe just competing in the Premier League against some of the best teams in Europe can be viewed as a success.
''It is about expectation and resources.''
Sam Allardyce has delivered a withering put-down to Roy Keane after the Irishman's "bizarre" outburst.
Allardyce, whose Blackburn team come up against Bruce's Wigan side on Sunday, said Keane himself had a long way to go to be seen alongside either of his former United team-mates in terms of club management.
Allardyce said: "I find that statement to be quite bizarre to be perfectly honest.
"What Sparky and Brucey have done with the resources they have had shows they are both top managers and very, very capable managers.
"I think that Roy's a long distance away from a Steve Bruce and a Mark Hughes by his lack of experience in the job.
"So I find that quite a bizarre statement and I wouldn't agree with that at all."
Allardyce said that for clubs such as Wigan, being successful did not mean just winning trophies.
He added: "Being successful means being more consistent in their results and finishing higher up the table than they have ever done before.
"What Brucey has done in a short time at Wigan and getting them safe in the Premier League as early as he has done has been a tremendous achievement."