Chelsea set sights on sub-continental cash

November 13, 2007

Chelsea chief executive Peter Kenyon wants the club to become 'part of the fabric' of Indian football after visiting the region as a London ambassador.

Kenyon was one of a group of ambassadors joining the Mayor of London, Ken Livingston, on his trip to India and used the trip to meet up with PR Dasmunsi, the president of the All India Football Federation and a high-ranking government minister.

The pair met to talk about the possibility of working together in the future and Kenyon is keen to develop the relationship between Chelsea and the AIFF.

He told Sky Sports News: 'We're not just coming in and going to a school or a tour.

'We want to see if we can be part of the fabric. We really want to become everybody's second club.'

Kenyon added on the official Chelsea website: 'The purpose of the talks was to get a better understanding of Indian football.

'The talks were very informative and both parties have taken some ideas away. We will have further discussions in the future about how Chelsea can potentially work to help develop Indian football.'