Arsenal boss Arsene Wenger has conceded his frustration at being forced to "watch other people win" as the Gunners' trophy drought continues.
Wenger has previously insisted he is more focused on finishing in the Premier League top four than winning silverware, but the Frenchman admits his priorities have now changed.
Arsenal travel to Swansea for the third round of the FA Cup on Sunday and Wenger claims it has been difficult being a passenger in the race for glory since his side achieved domestic cup success in 2005.
"Of course it bothers me because I am not here to watch other people win trophies," Wenger said. "It is important and I will give my best to win on Sunday. I will just remind you that I have won the FA Cup four times.
"Of course that [reminders of a trophy drought] is not pleasant, but the only way to do it is to win."
Although he has one eye on a visit to Wembley in May, Wenger remains cautious about underestimating a Swansea side that stunned the Emirates crowd with a 2-0 win last month.
"It is the first round (we play). You cannot speak about winning a trophy, so for us it is important to show continuity and consistency, and the FA Cup is part of that," said Wenger. "To get people to believe more in the team, it is important that we win on Sunday.
"It is an important moment of the season for us, for the team to strengthen the confidence of the team. We feel we are on a good run, but how far can we go? To win in the FA Cup will strengthen [our belief].
"They had a very good game here. We have to give them a different response on Sunday."
With Marouane Chamakh joining West Ham on loan until season's end and the departures of Johan Djourou and Sebastien Squillaci appearing imminent, Wenger believes now is the time for his regular players to make their presence felt.
"The most draining is that you get the best out of your team and worry about the next game," he said. "In our job it is important that you focus on what is really important, the players who can help the club to win the games - those who are somewhere on the transfer market will not help you to win the games.
"For us it is important to focus on our next game and our next game can only be won by the players who are here."
The FA Cup third round match between Swansea and Arsenal will be shown live and exclusive on ESPN from 1.00pm on Sunday 6th January. ESPN, in conjunction with Budweiser, is searching for fans' all-time favourite FA Cup moments. Visit espn.co.uk/facuppoll
Information from the Press Association was used in this report.