Brazilian airline caps World Cup fares
Brazilian airline Azul Linhas Aereas has assured customers that it will not hike the cost of travel during this summer’s World Cup.
Supporters wishing to follow their nation’s fortunes at the tournament will almost always need to travel by air, with the vast distances between host cities making ground transportation out of the question in most instances.
The spiralling cost of fares has been widely criticised by fans, who feel they are being taken advantage of, and the Brazilian government has threatened to cap prices of hotels and airlines in a bid to make the overall cost of attending the tournament more manageable.
Azul is the first airline to publicly declare its own cap on fares, promising that no flights will cost more than 999 reais ($420) -- a move it claims will cost the company 20 million reais ($8.35 million) in lost revenue.