Bayern set to announce record turnover
ESPN FC: Bayern's big weekend
Bayern Munich are set to announce a record turnover of over 400 million euros during their annual general meeting in November, Bayern CEO Karl-Heinz Rummenigge claims.
Bayern's Treble-winning campaign last season on the pitch has paved the way for unprecedented economic success, and they are set to post record figures for turnover when they are announced at the general meeting on Nov. 13.
"The Treble was a milestone for us," Rummenigge told Sport Bild. "But we will also be able to announce a record turnover. For the first time we have passed the 400 million euro barrier. I’d never considered this possible."
The European champions have been able to increase their sponsoring income by 10 million euros to 95 million euros, but have also generated an incredible 85 million euros through merchandise, selling over one million replica shirts.
"I'd like to think that -- if we are able to reach our sporting goals -- we can increase our numbers once again and announce a new record," Rummenigge said. "The club is booming."
Winning the Treble sealed Bayern's status as one of the top clubs in the world, Bayern executive Joerg Wacker -- the man responsible for internationalisation and strategy at the club having joined the Bayern executive board in July 2013 -- explained and added that Bayern have surpassed Manchester United in the brand valuation and "are now the number one".