FIFA has revealed plans to create a league table based on counties’ racial abuse and discrimination.
Tokyo Sexwale, a member of FIFA's Task Force against Racism and Discrimination, told a United Nations forum on racism and football on Monday that the governing body was “taking the bull by the horns beyond football”.
He added: “The barometer is going to tell that society that the conduct of your sporting people is bringing your country down. I don't think anybody here would like to be low on the barometer.”
Further details are due to be released at the Doha Goals sports conference in Qatar in December, but Sexwale revealed FIFA would ask countries to “commit themselves to a set of principles” at a summit in 2014 and said: “Sport is more powerful than government in breaking down barriers.”
The South African, who was a fierce opponent of apartheid in his homeland and was imprisoned on Robben Island along with Nelson Mandela, stressed that closer monitoring of racist and discriminatory incidents was “very, very key”.
Michel Platini, the UEFA president and FIFA vice-president, told the U.N. forum that fighting racism “doesn't always make us more popular in the football world”, adding: “We are doing it because it's the right thing to do.
"With extraordinary popularity comes responsibility. Football is honour-bound, by virtue of that very popularity, to promote values which are able to make society more tolerant of diversity.
"Those who govern our game have a duty to protect players, who are in their workplace, against all forms of discrimination. Today's football does not tolerate any discrimination, whether it be racial, cultural, religious, sexist or homophobic, and there's no hierarchy of evil."
FIFA president Sepp Blatter has underlined his desire to introduce tougher sanctions for racism on numerous occasions in recent months and last month told insideworldfootball.com that he believes football is a “force that has written anti-discrimination on its banner under my presidency”.