Sunday's much-hyped A-League grand final managed to muster just 60,000 more viewers than a bottom-of-the-table clash between the AFL's two worst teams.
But the Central Coast's 2-0 victory over Western Sydney still recorded a TV audience almost 50 per cent bigger than last year's decider.
Around 297,000 Australians saw the final on Fox Sports, according to OzTAM, making it Sunday's most-watched program on pay TV.
That compares to the 200,600 viewership last year.
But the match was far from a runaway ratings success.
The AFL's Melbourne v Greater Western Sydney game (second last v last) attracted a national pay TV audience of 234,000 on Sunday afternoon.
Even a delayed free-to-air telecast of rugby league's City v Country Origin, shown only in NSW and Queensland, had about 323,000 viewers - 26,000 more than the A-League battle.
That is in stark contrast to the record-low crowd of 4655 at the Coffs Harbour Origin clash, and the 42,100-strong attendance at Allianz Stadium.