Manchester United have launched their new home kit as they mark the beginning of the most lucrative shirt sponsorship deal in football history.
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The 2013 Premier League champions are beginning a seven-year contract with car manufacturers Chevrolet worth 53 million pounds a season.
A typical red shirt has a white collar and a label inside the back reads "Youth, Courage, Greatness," which United believe sums up their values.
New era, new shirt. This is how Louis van Gaal's #mufc will look in 2014/15. #MUFCkit pic.twitter.com/bNRchqw8Vt
- Manchester United (@ManUtd) July 7, 2014
Let's not forget the goalkeepers. Here's one of the kits they'll be wearing in 2014/15. What do you think, @D_DeGea? pic.twitter.com/SXanJ94du0
- Manchester United (@ManUtd) July 7, 2014
Louis van Gaal's side will wear the new strip for the first time in a preseason friendly against Los Angeles Galaxy on July 23.
United are in the final year of a deal with kit manufacturers Nike and the subsequent contract is expected to bring in a record-breaking sum.