Roma's elimination from the Champions League not only gave Juventus fans something to gloat about, it also made their club even richer.
With the Bianconeri now the only Italian representative left in the competition after advancing with a 0-0 draw at home to Atletico Madrid, they will monopolise the Italian market pool -- the share of television revenue reserved for each participating country and distributed among its participants in proportion to the number of games they play in the competition.
Manchester City's 2-0 win at the Stadio Olimpico has therefore ensured a windfall of almost three million euros for Juve, who can take an even greater slice of the lucrative cake by advancing further.
Already, by virtue of being defending Serie A champions, Juve received a larger proportion of television revenue -- 22 million euros compared to 18 million euros. Roma's defeat meant Juve's share rose to 22.85 million euros, Roma's dropping to 17.15 million euros.
The further Juve go, the greater their share becomes with a maximum of 27.4 million euros (and Roma's dropping to 12.6 million euros) for reaching the final.
Both clubs can nevertheless rub their hands in anticipation of record levels of income from Europe this season with Juve on course to break through the 60 million-euro barrier, further distancing them from the rest of Serie A after three years of domestic domination, which they are now hoping to transform into success in the Champions League.
"We've reached our first major objective and compliments to [Massimiliano] Allegri and all of his staff -- they've all been fantastic," said club advisor Pavel Nedved at a charity event in Turin, reports Il Corriere dello Sport. "You can see how we are growing."
That growth can now be fuelled by the assurance of even more money.
"I'm convinced we can get even better," added Nedved, part of the Juve side which lost the 2003 final to AC Milan on penalties. "We've not yet gone as far as we can go so we're not going to celebrate yet -- there will be time for that later on."
A small celebration was still probably permitted on Wednesday night with some schadenfreude mixed in with their own joy at being the only Italian club to join Europe's best 16 clubs.