Robbie Fowler has taken up the role of official ambassador with Liverpool.
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Fowler, who was born in the city, scored 183 goals in 369 appearances for the Reds over two different spells.
The former England international joined the club's academy at the age of nine, before making his debut at 18.
Becoming a fans' favourite with the Anfield faithful, Fowler went on to lift the League Cup in 1995 and then helped Liverpool secure the treble of the UEFA Cup, FA Cup and League Cup in 2001.
The striker departed for Leeds United that year, only to return to the club for another 18 months in 2006.
"Liverpool has been a massive part of my life for 30 years now," he told Liverpool's official website.
"It's been an honour to play for this club and it's even more of a privilege to be asked to be an ambassador.
"I'm looking forward to representing this great club and will do all I can to support success both on and off the pitch."
The 39-year-old's duties as an official ambassador will include attending matches, working with commercial partners, supporting club-wide initiatives and working as a mentor at Liverpool's academy, while he will join the first team on their preseason tour to the United States.