Denmark striker Nicklas Bendtner has been banned for one competitive match and fined €100,000 for showing his sponsored underwear versus Portugal.
Bendtner, 24, revealed a logo of a betting company on his underpants during the celebration of his second goal in the 3-2 loss against Portugal on June 13.
UEFA deemed the action as improper conduct and has subsequently punished the Arsenal forward, who has three days to lodge an appeal.
When questioned afterwards about the incident, Bendtner, who spent last season on loan at Sunderland, said: "It is just a pair of lucky boxer shorts that I used in the first game as well and have used before the tournament. I didn't know I was breaking any rules but I am aware of that now."© ESPN