The website and the business card serve as a cheap form of advertising. They are part of the tools of the trade for the sole traders and small businesses everywhere. There is nothing unusual in millions of people having them. But football is a different line of work. Even natural self-publicists like Jose Mourinho don't take such a step; men as suspicious of outsiders as Sir Alex Ferguson certainly wouldn't.

So there is something very strange about a Champions League-winning manager having ...

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