New Sydney FC boss to copy Bulldogs

August 3, 2011
By Angela Habashy
Sydney FC's new chief executive Dirk Melton, the man behind changing the public's perception of NRL club Canterbury, thinks he can do the same for the A-League club.

Melton worked alongside Bulldogs chief executive Todd Greenberg as chief operating officer from 2008, a time in which the club's reputation was in tatters following rape allegations in 2004 and discontent with Greenberg's predecessor Malcolm Noad.

The Bulldogs then suffered the loss of big name Willie Mason and ...

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