Allardyce in at West Ham

Opposites attract

June 2, 2011
By Norman Hubbard
There is a temptation to think that some people are suckers for punishment. Having been dismissed by such luminaries as the unpredictable Mike Ashley and the much-ridiculed Venky's, Sam Allardyce has forsaken the frying pan in favour of the fire by accepting the West Ham job.

Compared to the triumvirate of publicity addicts at Upton Park, David Sullivan, David Gold and Karren Brady, the self-importance of Bolton chairman Phil Gartside, another of his past employers, almost appears harmlessly ...

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