Aussie soccer invasion of Asia 'failing'

May 12, 2011
By Guy Hand
For Australian soccer, entering the Asian Champions League in 2007 was seen as opening the door to football and financial nirvana.

Showcasing the Australian game in the world's fastest growing soccer market.

Football-fuelled economic and trade spin-offs for Australia.

Massive television audiences to draw sponsors.

Huge prizemoney - the ACL winners pocket upwards of $US2 million from the tournament.

But Asia's promised land has delivered little ...

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