Dutch column

World Cup going Dutch?

November 24, 2010
By Ernst Bouwes
I have a pitch for you. A global TV show called Do you wanna host the World Cup?, in which candidate countries present themselves and their bids. The millions, maybe billions, of viewers all over the world can vote them off, one by one, by internet or SMS. I could make a fortune from the show, generate sensational hype for weeks and in the process add some much-needed transparency to the procedure. FIFA have definitely missed a trick.

The current system is an invitation for rigging, wheeler-dealing, ...

Read more

ESPN Conversations