Eastern focus

Eastern promise for the beautiful game

July 14, 2010
By John Duerden
Asia was not just represented by four teams at the 2010 World Cup - a glance at the advertising hoardings at any of the 64 matches would have shown that.

Sony and Hyundai are as familiar around the world as the teams from their respective homelands, Japan and South Korea. And, as well as the traditional powerhouses, Indian and Chinese companies Mahindra Satyam and Yingli Solar boosted FIFA's bank account to move ahead of their football teams when it comes to visibility on the global stage ...

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