Ten-point pledges tend to be the stuff of politicians rather than football clubs. In this, as in much else, West Ham are the exceptions. An election was concluded in the United Kingdom not long before the launch of the Hammers' manifesto in which, like umpteen representatives of the voters, owners David Sullivan and David Gold pledged to listen to the people.
It represents a new development. The forthright views that tend to come from the directors' box at Upton Park had rarely appeared ...
• 2. Sign new players
• 3. More investment in the Academy
• 4. Continue to clear the debt
• 5. Freeze season ticket prices for renewals
• 6. Build the status and image of the club
• 7. Make it enjoyable to come and watch
• 8. Get closer to the community
• 9. Go for the Olympic Stadium
• 10. Listen to supporters