2018 bid

Beckham factor dwarfs his rivals

May 14, 2010
By Andrew Warshaw, Zurich
Australia had their their bid book bound in genuine kangaroo hide; Holland and Belgium had Ruud Gullit and Johan Cruyff arriving on bicycles; and the Russians pulled out a personal letter signed by Prime Minister Vladimir Putin. But if stylish presentation means anything in the murky world of World Cup bidding then the David Beckham factor certainly worked in England's favour in Zurich.

The handover of the nine respective dossiers to FIFA President Sepp Blatter marked the most important ...

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