stadium rebranding fallout

Time for Mike Ashley to get out of Toon

November 7, 2009
By Chris Murphy
As hordes of black-and-white disciples trudge up Gallowgate towards the newly crowned sportsdirect.com@St James' Park stadium, that familiar smell of rebellion hangs in the air.

It's a stench that has permeated Mike Ashley's Newcastle United regime since his shock takeover in the summer of 2007. We had no idea who he was back then and few people cared. He wasn't Freddy Shepherd.

Flash forward two years and we have learnt all too much about the man and his fundamentally flawed ...

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