Soft drinks firm wins sponsorship of Colombian soccer
November 6, 2009
Postobon made a better offer than Coca Cola and the Spanish bank BBVA, which came into the bidding at the last minute.
Ramon Jesurun, president of the Dimayor, which runs Colombian professional soccer, said the deal was for five years.
"Postobon's sponsorship is for 45 billion pesos ($22.7 million), ...