Hispanic Heritage Month

Hispanic market part of DNA of MLS

October 14, 2009
Burns OrtizBy Maria Burns Ortiz
(Archive)
Every major professional sports league understands the importance of the Hispanic market. After all, Latinos are the fastest-growing minority group and make up almost 17 percent of the U.S. population, according to the U.S. Census Bureau.

But while virtually every league has embraced the Hispanic community as a key demographic, Major League Soccer has the concept ingrained in its core.

MLS commissioner Don Garber likes to say the Hispanic market is part of the league's DNA. ...

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