Watching Women's World Cup a challenge

September 13, 2007
By Associated Press
In the sports lull of late June and early July, the 1999 Women's World Cup gained a foothold in fans' attention spans.

With the tournament held in the U.S., the host country's games were played in prime television slots. A team led by Mia Hamm, already a recognizable name, made a dramatic run to the championship.

The popularity built by that American squad will be tested during this year's World Cup. With the event in China, games will be played in the early morning ...

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