MLS Primetime launches on Thursday night

April 11, 2007

By Jeff Carlisle, ESPNsoccernet

Thursday Night Futbol, anyone? OK, so the phrase isn't ingrained in the American sporting lexicon like the NFL's weeknight offering is. Chances are it never will be. Yet Thursday's match between the Los Angeles Galaxy and FC Dallas represents ESPN's first midweek soccer broadcast it has gone to the trouble of actually promoting. And for most fans, that's long overdue.

In previous years, the burden of marketing MLS games fell on the league itself, but with the league garnering ...

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