Red Bulls rebranding yet to take off
March 18, 2007
By Kristian Dyer
Ives Galarcep reported last week in the Herald News that Red Bull has lost $14 million in the team's first year of operation. The numbers -- the largest single-season loss ever taken by a franchise in league history -- are close to mind-boggling.
When asked if the Red Bulls' financial performance is as bad as it seems, Alexi Lalas, the former MetroStars general manager ...