Red Bulls rebranding yet to take off

March 18, 2007
By Kristian Dyer
Red Bull gives you wings, so the marketing slogan goes. But does $14 million give you results?

Ives Galarcep reported last week in the Herald News that Red Bull has lost $14 million in the team's first year of operation. The numbers -- the largest single-season loss ever taken by a franchise in league history -- are close to mind-boggling.



When asked if the Red Bulls' financial performance is as bad as it seems, Alexi Lalas, the former MetroStars general manager ...

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