Beckham TV blackout

July 8, 2003
It's a dream come true for the player, as well as for fans of spectacle football and of course the cash-crazed marketing men.

David Beckham, the world's most marketable footballer in the famous white shirt of Real Madrid, the latest addition to arguably the most star-studded team ever assembled: mouth-watering stuff.

The potential global television audience for Beckham's first appearance for the reigning Spanish champions is enormous, possibly even record-breaking.

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