FIFA Marketing: Under new management

June 18, 2003
In a move that could mark a change of commercial tack at soccer's world governing body a senior and vastly experienced television executive has taken over at FIFA's in-house commercial unit.

Although it is too early to tell whether this means as well as handling its own sponsorship and marketing contracts FIFA will end the practise of using third parties to sell its television rights, the appointment of well-respected Jérôme Valcke as director of the FIFA Business Division will raise ...

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