PSG want to be 'global sporting brand'
December 17, 2013
By Ian Holyman, France Correspondent,
Paris Saint-Germain CEO Jean-Claude Blanc has stated the club's ambition to establish themselves in "the top 10 of brands" in world sport and rival the likes of Real Madrid, Barcelona and Manchester United.
• Johnson: PSG's Coupe quest for domestic dominance
Since Qatar Sports Investments (QSI) took over PSG in summer 2011, the club has been transformed from a major player on the domestic scene to a genuine heavyweight ...