Focus on managerial longevity

Managing expectation

June 27, 2013
By Richard Jolly
The manager is the face of the club. He is figurehead and de facto ruler alike, a coach, tactician and transfer-market strategist rolled into one. His words are heard most often and carry the most weight. His authority is unquestioned. Those who cross him tend to be cast aside because the manager can overpower and outlast his rivals.



Or that is the entrenched image, anyway. For as long as Sir Alex Ferguson reigned supreme at Manchester United, the omnipotent manager lived ...

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