The view from France

A word to the wise

January 10, 2013
By Ian Holyman, France Correspondent
He may have won the Ballon d'Or four times in succession, but has Lionel Messi ever had a word invented in his honour? Zlatan Ibrahimovic has yet to be crowned the world's best footballer - other than in his own mind - but he has been the inspiration behind a neologism.

The forthright Swede has made such an impact since his summer arrival from AC Milan, he already has his own puppet in Les Guignols de l'info - France's version of Spitting Image - and the show has brought the verb zlataner ...

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