Football giant awakens to $160m TV deal

November 19, 2012
By Doug Conway, AAP Senior Correspondent
Football is still in the little leagues compared with Australian rules and rugby league, the two behemoths devouring TV's sporting dollars by the billion.

But what is remarkable, and worrying even to the giants, is just how fast it is growing.

Three things stand out in football's new $160 million TV rights deal: it's twice as lucrative as the last one, it can be renegotiated after just four years instead of seven, and it finally delivers a free-to-air component, critical if ...

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