Football giant awakens to $160m TV deal
November 19, 2012
By Doug Conway, AAP Senior Correspondent
But what is remarkable, and worrying even to the giants, is just how fast it is growing.
Three things stand out in football's new $160 million TV rights deal: it's twice as lucrative as the last one, it can be renegotiated after just four years instead of seven, and it finally delivers a free-to-air component, critical if ...