The Mavericks

Gigi Meroni: Fashion victim

August 23, 2012
By Robin Hackett
(Archive)
In the 1960s, Luigi Meroni was an Italian celebrity. He had an infatuation with style and fashion, just as the public had an infatuation with him.

In a conservative society, Meroni found himself a symbol of rebellion, idolised by his supporters and reviled by his detractors. His shaggy hair and unshaven chin became a cause of national obsession - in June 1967, for example, Turin's La Stampa newspaper ran a story entitled simply "Meroni si รจ tagliato la barba" ("Meroni has shaved off his ...

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