Newcastle United news

Llambias reaffirms stadium plan

May 6, 2012
Newcastle managing director Derek Llambias has re-affirmed the club's intention to sell the naming rights for St James' Park.

Llambias and owner Mike Ashley sparked fury in the city when they changed the name of the stadium to the Sports Direct Arena in an attempt to demonstrate the benefits to potential buyers.

Despite the furore, and an admission that they still refer to the ground by its old name, they insist they need to maximise all possible revenue streams if they are ...

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