Shirt design is important to clubs across the world, so much so that they often employ lots of designers to sit in small rooms for 18 hours a day before they are allowed to come up with a new offering for the fans.
To welcome David Beckham to the MLS, LA Galaxy did just this (not a moment too soon, given the garish nature of their previous shirt) and have come up with one of the fastest selling shirts in history.
Ok, that may be more down to the fact that they have signed a global celebrity like Beckham than the excellent design of the shirt itself, but it's still impressive, regardless of the wearer.
Most shirts being sold around the country are replicas, as you would expect. This one, however, is the real deal. The two stars above the newly designed quasar badge that represent the club's two MLS Cup wins tell you so, and soccernetstore has the exclusive on the authentic that the players themselves wear.
Before Becks' arrival in LA, Tim Leiweke, president of AEG who own the Los Angeles Galaxy, had said: 'We have a good name but we need a more legendary, traditional kind of look and the kit and badge will change. We made a decision that it was time to start thinking how we can create a world brand. David Beckham will obviously help enormously with that.'
And he has. A quarter of a million shirts were ordered before it was even unveiled, which says a lot.
Indeed, with Beckham in mind, the Galaxy designers decided to look around the global scene and ended up with a home shirt that looks vastly similar to Real Madrid's home kit. Not a bad move given the Spanish club's popularity worldwide; while the away version is a decent looking navy number with a yellow trim.
Galaxy chief Alexi Lalas has been more specific in the past, saying: 'When I think of the Galaxy I think of dark blue.' An odd choice perhaps, but he'll certainly be happy with the away kit.
For the wearer, the flattened seams are important for comfort and, as with most of the new shirts out there these days, it is made with the latest technology, three dimensional design and other such exciting innovations to keep the player happy.
Comfortable, good looking and a vast improvement on the yellow and green outfit they sported pre-Beckham, Galaxy's new shirts are designed to take them into the global consciousness. Whether or not a shirt can do this on its own is up for debate, but the Beckham 23 (no mistake that Chicago Bulls' basketball superstar Michael Jordan wore the same number by the way) has broken all kinds of records, so the proof is in the figures.
Beckham was worth over $600 million in marketing revenue for Real Madrid. Galaxy can expect the same and with a considered shirt design like this, they won't be far behind.