On Thursday, Notts County play Juventus in their new stadium in Turin to celebrate a 108-year link between the clubs that originates with the sharing of the black-and-white stripes. Here, ESPNsoccernet looks back at how Juventus and others earned their colours.
Genoa (1901)Genoa Cricket & Athletic Club was founded in 1893 by a group of Englishmen and, as it was designed to represent English sport abroad, white shirts were adopted. The white shirts remained in 1897 when the football branch of the club was founded, replacing the athletics branch, and Italians were allowed to join for the first time as they set about dominating the early years of the Italian Football Championship. A change to a white-and-blue striped shirt followed in 1899 - the blue reflecting the fact Genoa is a port city - but they became the Rossoblu when, after the death of Queen Victoria in January 1901, they adopted the red and blue of the Union Jack as a mark of respect.
Juventus (1903)Juventus had, from their foundation in 1897, played in short-sleeved shirts made from cheap pink cotton along with black slacks, but those kits faded in the wash. An Englishman working in the textiles industry in Turin offered a solution. John Savage, who is said to have been a player for International Foot-Ball Club Torino as well as a member of the Juve board, told the club that the quality of shirts in England was higher and subsequently sent out an order for a new set to Nottingham. The order, apparently, was for another set of pink shirts, but those dispatched - purportedly by a Notts County fan - were in black-and-white stripes. It has been claimed that Juve were initially unhappy with the new kit but, having paid out, they had no choice but to adopt the new colours.
Fiorentina (1929)Fiorentina were founded in 1926 and their first kit was red and white halves, based on the giglio - or Florentine iris - that appears on the badge and is the traditional symbol of Firenze. Fiorentina evolved into La Viola after September 1929 when they played a friendly against Roma wearing purple shirts. The legend is that it was down to the washing of the shirts in a river - the red bleeding into the white to create a purple effect - but the reality, it seems, was that a director selected the colour purple as a deliberate ploy to make the team stand out.
Brazil (1953)Brazil's yellow kit has become perhaps the most iconic in football but, in the early years of the Seleção, white was the team's defining colour. The kit for the national team's first match in 1914 was white with blue bands around the elbows and, though a yellow-and-green striped kit was used for the 1916 South American Championship and the 1919 Taça Roberto Cherry, it did not remain. The popular story is that, after the World Cup on home soil in 1950 ended in misery with the shock defeat to Uruguay in the final at the Maracanã, Brazil retired their white kit with blue trim as they felt it bad luck and unpatriotic. The truth is that Brazil did continue to wear a white strip for some time afterwards - Manchete Esportiva pictured Didi on its front cover in a white shirt in March 1957 - but that defeat was indeed the birth of the famous yellow. A competition to redesign the kit was held in the Correio da Manhã newspaper in the early '50s and Aldyr Garcia Schlee - a 19-year-old illustrator whose loyalties, ironically, lay with Uruguay - beat the other 300 entrants with a kit that reflected the flag: yellow shirt with green trim, blue shorts featuring a white vertical stripe, and white socks. Schlee, speaking to The Observer in 2004, said he retains "an unpleasant taste in the mouth" with regard to the Brazilian national team and that, when invited to meet the players shortly after winning the competition, he found them to be "scoundrels, drunks and philanderers".
Leeds United (1961)Don Revie, though remembered as the dour and cynical manager of 'Dirty Leeds', was one of the game's most innovative thinkers, and his obsessive and superstitious character meant he left nothing to chance. He joined Leeds as a player in 1958 and was appointed manager three years later, and one of his most famous acts after taking charge was to switch the club's longstanding blue-and-gold kit to an all-white strip in honour of Real Madrid. Leeds were then a second-tier club, and to adopt the colours of the club that had dominated the early years of the European Cup was interpreted by some as an act of arrogance. To Revie, it was a means of changing his players' mindsets. "I am told the players looked at him at first as if to say, 'You must be mad'," his son, Duncan, said in Revie: Revered and Reviled, "but he just replied, 'We are going to be the best club in the world, just like Real Madrid'." After a slow start, his methods brought rewards: Leeds twice became champions of England during his time at the club as well as winning the FA Cup, League Cup and two Fairs Cups.
Coventry City (1962)
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They will never lose "If you wanted Coventry to be special, you had to be special," Hill later told the BBC, and the revolution lived up to its billing: Hill led Coventry to the top-flight for the first time in their existence in 1967.