Pepsi apologise for using Cristiano Ronaldo voodoo doll in Swedish ad campaign

Posted by Chris Wright

Pepsi have issued an apology to Cristiano Ronaldo after running an advertising campaign in Sweden which featured a voodoo doll of the Portuguese man-mountain being subjected to varying degrees of grizzly punishment.

The adverts were designed to play on the 'Ronaldo vs Zlatan' banter that had fanned up before Tuesday night's World Cup play-off second leg between Portugal and Sweden, but resulted in over 43,000 Portuguese fans taking to Facebook to make clear their intent to never drink Pepsi again after taking offence at the viral Ronaldo commercials.

Stunned into action by the backlash, Pepsi's Swedish subsidiary then likewise took to Facebook and issued a full and frank apology for their stunt:

"We would never want to put the sport or the spirit of competition in a negative light. We regret if people were offended by the posts; they were immediately taken down. We would like to extend our apologies to all concerned."

Thankfully, the furore didn't appear to overly phase Ronaldo as he went on to crack an indomitable hat-trick past Swedish 'keeper Andreas Isaakson to steer Portugal through to Brazil 2014 in formidable style.

Here's hoping he celebrated with a relaxing can of Pepsi.


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