Alan Pardew's win percentage took another dent against Tottenham Hotspur and Newcastle United's season slumped to a new low in a 4-0 home defeat.
There have been times in Newcastle's history when the team plays like it isn't fighting for the manager. Well, this was certainly one of those moments.
In years gone by I've witnessed Ossie Ardiles' team get crushed at lowly Oxford United -- beaten without a fight. Afterwards Ardiles was asked by his board what the problems was. He simply shrugged his shoulders and the next day, he was gone.
Under Graeme Souness in 2005, two players in Lee Clark and Scott Parker ran into each in a disorganised 3-0 loss at Man City. Souness woke up to headlines that he'd lost his job.
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Then there was Chris Hughton's team that lost 3-1 at West Brom a few years back. That day the team looked dead on their knees. It may not have been a popular decision at the time, but Hughton was also on his way.
As Spurs ran riot at St James' Park, it felt the same against Tim Sherwood's side. With the Magpies 4-0 down, a pass from Papiss Cisse intended for Hatem Ben Arfa rolled out of play. Ben Arfa froze -- a carrier bag that had blown on to the pitch was moving faster.
Nobody is saying they aren't trying; they simply don't seem to be doing it for Pardew, though they did start in better fashion than in the 3-0 losses against Sunderland and then Chelsea.
Things may have been different had Cisse tucked away an early chance on eight minutes but after Emmanuel Adebayor tapped home from Tim Krul's parry, the tone was set. The Magpies looked startled at 1-0 down and produced only half-chances and hopeful attempts for the rest of the second half.
If the second period was meant to be a response to whatever Pardew said in the dressing room, that's even more worrying for the United faithful.
Many of them voted with their feet. Some didn't show up and others left early. The stadium was close to deserted by the end of this horror show. It seemed inevitable when Adebayor hammered in a shot which Paulinho converted from close range on 53 minutes.
Newcastle did put up a bit of a comeback of sorts after that, yet their goal drought was extended to 360 minutes. Yoan Gouffran was denied by Hugo Lloris on 74 minutes and Mathieu Debuchy's header was also palmed away. There would be no goal to cheer for the Toon Army.
As Spurs grew in confidence Krul kept out Andros Townsend but could do nothing to stop Adebayor smash home the rebound. Nacer Chadli then curled home from 20 yards with a wonderful goal from his point of view.
Somehow, the remaining Newcastle fans found it in themselves to applaud his brilliance. But there was nothing brilliant about Pardew's team, game plan or response to falling behind. Towels have been thrown in.
What's next though? Well Pardew's brief is to finish in the top 10, which is why it would be baffling for Newcastle to sack him now. Then there's the small matter of a six-year contract, yet that's the way life is at Newcastle these days. There is no definite plan unless it involves saving money and making a profit. Football principles have gone out of the window in favour of business logic. And the two things just don't mix.
Nobody has a problem with signing good young players from France but when it leaves the squad looking out of depth and quality, it's going to impact the bigger picture. Even if Pardew was to get the sack -- or even walk -- which manager worth his salt would sign up to a scheme that leaves you with so little power or authority? There's no control over transfers and you can't even speak to the local press to relay thoughts back to the fans.
The outsider looking in might see ninth place as a decent position, but anybody who is closely watching it all unfold on Tyneside will tell you otherwise. Newcastle need some TLC at the moment from somewhere. It's just hard to see where that comes from.
Not for the first time, the black and white roller-coaster is going through another dip. Surely five defeats on the spin at home says it all?
If only. This could yet get worse before it gets better.