Football
AAP 7y

Sydney FC unveils new logo, extends Allianz Stadium deal

Days after coming of age with an historic A-League title, Sydney have unveiled a more "grown-up" logo to see them through the next era.

The Sky Blues have revealed a revamped design of their club badge, the first time it has been changed since their inception 12 years ago.

It centres on the Sydney Opera House and was designed in consultation with supporters, who have long felt the previous version was outdated.

Chairman Scott Barlow presented the new crest on Wednesday at Allianz Stadium, where Sydney also announced they will stay for the next decade after signing a 10-year lease with the SCG Trust.

Barlow said the new design had come at the perfect time following the club's premiership-championship double.

"It's a more grown-up version of our previous crest," Barlow said.

"It's a natural evolution, it's about continuing our journey. We've had a fantastic 12 years as a club and achieved a lot of success on the field.

"We're growing rapidly, and off the back of our best season -- in fact the best season in A-League history -- there's no better time than now to take that next step forward."

Barlow stressed much of the new design had come directly from fans, as Sydney strive to develop their own clear identity in a city shared with Western Sydney.

"I agree with the message that was coming through loud and clear from many of our members, that they thought an updated crest was the right decision," he said.

"It was about arriving at the right design in collaboration with our fans, and we've taken a lot of their input on board."

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